KFWB Presents…Ursula Cheshire

Hollywood AM radio station KFWB featured Ursula on its program in February 1927

Hollywood AM radio station KFWB featured Ursula on its program in February 1927

After Ursula’s turn in the play The Sin of David in May 1926, and her divorce decree three months later, the next mention of her found in my online research appeared in the January 29, 1927 publication of Radio Doings, the “Red Book of Radio.” A weekly guide to programming for the Pacific Coast, Radio Doings ran feature articles, news briefs, ads, Q&A, “DX Club” (association of radio hobbyists) correspondence, a “Woman’s Page,” broadcast timetables, and detailed programs.

Radio Doings ad

1927 ad in “Radio Doings,” a weekly guide to programming for the Pacific Coast

The programming page for KFWB, an AM radio station out of Hollywood, California, announced that Ursula Cheshire would be featured on Friday, February 4 from 9 to 10 am, along with Merrill Oslin and the Warner Bros. String Trio.

Launched in 1925 by Sam Warner, KFWB was owned by the Warner Bros. Motion Picture Studios. The radio station, which operated with 500 watts of power, still exists, now as an all-sports station known as The Beast 980 and running with 5,000 watts.

I assume Ursula sang on the program, but have no record of what. I believe her co-guest was the same Merrill Oslin who was an ensemble cast member in the 1929-1930 Broadway musical comedy Sons O’ Guns, which played at the Imperial Theatre in midtown-Manhattan (where Les Miserables is currently showing). And, perhaps the musicians in the Warner Bros. String trio were some of those who performed in the “Vitaphone” shorts that the movie studio produced to promote “talking pictures.” (Vitaphone was a sound film system used for films from 1926 to 1931.)

The Jazz Singer souvenir program

1927 souvenir program cover for “The Jazz Singer,” starring Al Jolson

Here’s some historical context for you: The world’s first “talkie” (synchronized-sound feature film), The Jazz Singer (starring Al Jolson), was released in 1927—the same year Los Angeles listeners heard Ursula’s beautiful singing voice resounding through their radio speakers.

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